Author: Alexandra Nicola

Bonus Lesson: How to Meet Customer Expectations with Amazing Content

In our 5 Lesson series, we’ve stressed upon the fact that in Expectation Marketing it is important to know how to meet customer expectations. That translates into answering your audience’s questions. But there is one dilemma on your team’s mind: What are these questions? So in our bonus lesson today, we’ll show you how you can find out what your audience is searching for. We are also going to recommend some great tools and systems to constantly receive your audience’s questions. Gathering Your Interactions Not Just Answering Them We’ve mentioned in the past articles that comments, reactions, and tweets...

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Lesson 5: The Benefits and Mistakes of Applying Expectation Marketing

As I’ve promised in the last lesson, here we’ll focus on the short and long-term benefits of expectation marketing. We will also concentrate on some of the most common mistakes. This way you can keep in mind not to make them in your efforts of implementing this strategy. To better understand each case, I will present the examples and the connected mistake you should avoid in parallel. So let’s start with the immediate changes you will see. The Short-Term Outcome of Expectation Marketing One of the first things that change with this strategy, even before publishing the first article, is your...

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Creating Amazing Content: The Best Tools You Need to Try

Some might say that creating amazing content isn’t an exact science. That it just “takes talent” to write something that will catch the eye of netizens. Squirrly respectfully disagrees with that statement. The tools we’ll present today will drive our point home. And improve your writing, no doubt. Without further ado, here are 8 tools that will supercharge your writing skills. 1.Squirrly SEO Plugin You could, in theory, optimize your content for SEO without the help of a plugin. There are handy guides on how to do so. But why waste so much time reading guides when you could be doing all of that with the help of Squirrly’s live assistant? By using Squirrly’s SEO plugin, you can write your articles on WordPress and have the green lights tell you whenever you do something right: The tool warns you when you’ve over-optimized your article. Unfortunately (or not?), Google punishes websites who use a keyword too many times in their content. Squirrly helps you use the right number of keywords so that you avoid being marked as spammy. The plugin tells you when your content is not human-friendly. You need to have a structured intro for your articles. Not to mention that you need to avoid repetitions. After all, humans are not emotionless search bots. 🙂 The app gives you some helpful SEO tips that will help Google index your articles better. Increase your traffic and help others find your well-written...

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How to Craft an Outstanding Content Marketing Strategy

We don’t know about you, but when we stumble upon a good idea that sounds like a good fit for a project we’re working on, we like to do our research in order to find everything we can on how we can implement it. You can’t put something into practice without knowing a little bit of theory first [ Image Credits: Columbia GSAPP ] Crafting a content marketing strategy fits right into this category. If you’re just like us and you like to do your homework before you start working on a new task, then this article is right for you. Over the past two years, we’ve developed dozens of content marketing strategies, and we successfully continue to do so to this day. We’ve also noticed the fact that most people don’t really know where to start when it comes to content marketing. This is why we decided to write this article that will point out the most important things you need to keep in mind when you craft your own content marketing strategy. We will also make some notes on a few things we’ve learned along the way. The most common misconception about what a content marketing strategy is When you work in the digital industry, you will often hear and read a lot of different opinions about content marketing. One of the most common and most deceiving myths states that having a blog or an editorial calendar which you promote is all that it...

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The Modern Rules of Content Writing

Content Writing Has Silent, Unwritten Rules. Do You Know What They Are? The entire goal of content writing is centered around a single thing in every business: the bottom line. That number that differentiates failure from success. If they are to maintain a successful bottom line, modern businesses have to adapt to new rules. Click To Tweet Gone are the days of writing a brief article, posting it on your blog and awaiting the results. Content writing isn’t only limited to words. Follow these rules and you’ll have a great start for your business: photo credit: William J. Sisti‘s Flickr 1) The...

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