Recently, online marketing pivoted and began to focus more on behavior and engagement on social media. Therefore, in order to make the best of your strategy when promoting your product, you need a few helpers. Not furry, adorable, ones like in stories, but close enough.

They are called social media tools and here are some you definitely need this year. Click To Tweet

They range from user analytics to content analytics, so all we can say is: sit back, relax, take a few notes and enjoy.

social media tools

Useful Social Media Tools:

1. Squirrly Social

Squirrly Social – If you want to have time to interact with your audience but never miss a social post this is the tool you need. From simple kinds of calendars and scheduling to super advanced schedules, profile posting rules, Squirrly Social has it all and it’s willing to grow as you grow. You’ll only ever get to the advanced stuff once you’re ready and it will be a breeze to set it all up.

Cool Features: 

  • The Calendar Gives You an Overview of Your Strategy in a Highly-Visual Way
  • Pre-Plan Your Posts with Post Planner to Avoid the Time Drain
  • Social Media Assistant Mines the Web to Surface Relevant Content worth Sharing with Your Audience
  • Automated Social Media Scheduling
  • Add the Best Hashtags. Emojify Your Posts
  • Advanced Settings: Stand Out Online with Branded Content

2. Komfokomfosocialmedia

You can find good analytics regarding Facebook insights for your business: how to optimize your time and the strategy you want to use.Because most business owners and brands are using Facebook as an important part of their strategy, accurate analytics are very important.

Komfo  is the first on our social media tools list! They offer a free Facebook analytics tool that provides valuable insights to make the best of your Facebook campaigns.

Cool features this app has:

  • Analytics for fan
  • Viral amplification
  • CTR
  • Spam score
  • “People talking about this” score
  • Overall reach measurements.

3. Twitonomytwittonomy1

Because Twitter doesn’t have a special page for insights, like Facebook, we added Twitonomy to our social media tools list.

What's great about this tool it that it provides you insights about anyone on Twitter. Click To Tweet

All you have to do in order to use it is to enter their site and log in with your twitter account and then enter the account or the hashtag you want to research.

Features included:

  • Most retweeted tweets
  • Most favorited tweets
  • Mentions
  • Most engaging users
  • Most influential users
  • Most active users
  • Top hashtags.

4. RiteTag12121

If you use Twitter for your marketing strategy and you feel like you’re not using hashtags effectively, then RiteTag is one of the tools that is a must from our social media tools list.

When starting to craft tweets and add hashtags, RiteTag will indicate the effectiveness by using a color-coding system.

Green is great, blue is good, red is overused and grey has a low chance of discovering. Click To Tweet

It offers you a 30-day trial, but you can buy it afterwards.


If you search a hashtag on Twitter (or Google or anywhere), RiteTag will offer you:

  • The number of unique tweets/hour
  • Retweets/hour
  • Potential views/hour
  • Tweets with images/hour
  • Tweets with links/hour
  • Tweets with mentions/hour.

You know hashtags are really important. If you are picking the right ones, you will grow your audience in no time. Don’t believe me? Our Squirrly CEO, Florin, wrote an article about this. You can find it here.

If you feel like you don’t have enough time to get the readers you want for your blog or don’t know how to manage your accounts, you can always hire somebody to do it. If you are starting to shrug and think about it, well…we can help you. No, seriously, we can.

Squirrly’s blog has 300 unique readers per day, thanks to its social media presence and SEO Optimization. And yes, we would love to share our knowledge with you and to help you achieve as many and perhaps even more. If you are interested, please feel free to write to us, here. Looking forward to hearing from you!

5. Atomic App Reachatomic_reach_logo

The Atomic App analyzes the emotional appeal of your title, checks your spelling, grammar and will assess the type of audience for your blog (Genius, Academic, Specialist, Knowledgeable or General). The app will offer you an overall score from 1 to 100.

6. Sysomos’s Tweet Lifesysomos-logo

Last but not least from our social media tools is the new feature of Sysomos, Tweet Life.

Tweet Life allows you to analyze and understand the life of a tweet: from where it goes to who through a wave of retweets, tracking it from the very start.

Features included:

  • Longevity
  • Spread
  • Ability to determine possible influencers and top amplifiers.
We believe these are the most important Social Media #Tools of 2020. Click To Tweet

We hope they will help you to achieve the desired amount of engagement for your social platforms.

Ioana Budai