Latest posts by Alexandra Nicola (see all)
- Bonus Lesson: How to Meet Customer Expectations with Amazing Content - October 26, 2017
- Lesson 5: The Benefits and Mistakes of Applying Expectation Marketing - October 22, 2017
- Creating Amazing Content: The Best Tools You Need to Try - October 9, 2017
Content Writing Has Silent, Unwritten Rules. Do You Know What They Are?
The entire goal of content writing is centered around a single thing in every business: the bottom line. That number that differentiates failure from success.If they are to maintain a successful bottom line, modern businesses have to adapt to new rules. Click To Tweet
Gone are the days of writing a brief article, posting it on your blog and awaiting the results. Content writing isn’t only limited to words. Follow these rules and you’ll have a great start for your business:
photo credit: William J. Sisti‘s Flickr
1) The Art of Storytelling on Steroids
It’s no surprise that most marketing plans are starting to seriously incorporate storytelling. Screen writers, fiction writers and marketers all have the same goal – to engage their audience.
The ability to create a scene or a plot that allows the audience to hear, see, smell, taste and feel the circumstances draws them in.Thus, they relate to whatever the message is. Click To Tweet
In doing so, the storyteller presents a problem that the audience genuinely relates to, and then solves that problem by presenting some sort of product or method that can help the audience.
So what makes this new? The fact that these stories aren’t just being told in text form. They’re being told by using videos, images, info-graphics, podcasts and many other mediums across various social media platforms.
2) Responsive Marketing Funnels
It’s no secret that the mobile and tablet industry is exploding. More and more people are using these devices to access the internet each day.
photo credit: Intel Free Press‘s Flickr
In order to maintain a piece of this pie, you need to make sure that your Internet business is properly set up and is highly responsive.
This means your marketing funnels will need to accommodate these devices, enabling users to easily view, subscribe and purchase from your site, no matter what device they are using.
3) Spreading Your Story In Multiple Forms
As previously stated, content marketing encompasses more than just niche-savvy articles. Businesses are now using other marketing methods such as podcasts, videos, infographics, images, mobile apps and more.Creative entrepreneurs don't just post a compelling story on their blog. Click To Tweet
They publish it, then find ways to adapt the same compelling story through these other mediums in an effort to engage more people.
4) Audience-Focused Marketing
Social media is at the heart of every business plan. It’s all about building momentum, establishing authority, building trust and engaging your prospective audience.
In order to get your products noticed out there you have to create the buzz yourself. Interacting with your own followers and acknowledging them brings reciprocity. Acknowledge them and they will acknowledge you.
photo credit: Martin Gillet‘s Flickr
It’s fairly easy to get started: you tweet something to them, offering your link. All they have to do in return is to press Retweet and voila, you’ve begun the momentum.
When you do things like this every day that momentum grows and pretty soon you’ll have hundreds, even thousands of followers advertising your products and services all over the web for free. Ten years ago this was unheard of.Today, it's one of the most overlooked marketing techniques out there. Click To Tweet
So, in a nutshell, the new rules of content writing can be summarized in a few words: Content on steroids that is responsive to all devices, is spread across multiple platforms and focuses on your audience. Also, it’s perfectly tailored for human reading whilst also being SEO optimized.
If you follow these modern rules, you will see an uphill shift in your bottom line.